Congratulations to all of our talented Lens Creators for participating in this year’s Challenge! The celebration of sport exemplified in your lenses were so creative and surely will bring out the competitive AND unifying nature of our Snapchat community.  We loved trying these on!
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Let's talk about the power of sports. We all know sports aren't just about games—they're culture-shaping, mind-bending, and game-changing experiences. They're about the vibes, the connections, and the energy they bring. From the adrenaline rush of a winning goal to the shared cheers with friends, sports unite us in ways nothing else can. Whether you're a diehard fan or a casual observer, you know that sports have a way of bringing people together and sparking inspiration and innovation, just like the Olympics and World Cup do for nations worldwide.

So, how can we amp up the unity even more? With Augmented Reality, of course!

Introducing the challenge: Design a Snap Lens that harnesses the game-changing essence of sports to unite our Snapchat tribe.
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Imagine being able to bring the spirit of your favorite sport right into your Snapchat conversations. We're not just talking about cheering for your team here. We're talking about using AR to showcase how sports drive innovation, inspire progress, and make a positive impact on society. This year, we're challenging you to design a Snap Lens that captures the magic of sports and shows how they bring people closer, not just in the stadium but in our everyday lives.

Your Lens should celebrate the universal language of sports that transcends boundaries and unites us all. Let your creativity run wild, and let's showcase how sports bring joy, excitement, and togetherness to our Snapchat community and beyond!
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